Native Scale for
30,000+ Automotive SKUs
How Ramnati built a custom JSON-optimized filtering engine to handle insane automotive specifications across 4 global domains.
Catalog Size
30k+ SKUs
Development Phase
15 Months
Architecture
Multi-Domain
report_problem The Challenge: Inherited Complexity
Oscar from FORM7 Performance approached us via Shopify Experts with a store that had become a "technical patchwork" after years of work by multiple agencies. What started as requirement-based support quickly revealed a need for a holistic architectural overhaul.
Insane Filtering Requirements (Alloy Wheels):
Standard Shopify apps hit their data limits or slowed the UI to a crawl. With 12 main categories and dozens of unique specifications per manufacturer, off-the-shelf solutions failed miserably.
The Solution: Custom Backend, Native Frontend
We abandoned high-cost, underperforming apps and built a custom filtering engine. By optimizing a bespoke backend to serve JSON data at lightning speed, we delivered a native Shopify experience that didn't just meet the limits—it redefined them.
Data Orchestration
- • Automated product feed updates from Autostar, Rota, WEDSSPORT.
- • Managed complex catalog logic across 30,000+ technical SKUs.
- • Resolved legacy Google Merchant Center issues.
Financial Innovation
Rather than forcing a costly Shopify Plus upgrade, we kept the client on the Advanced Plan. We utilized a specific Shopify multi-store scheme that allowed additional domains to bill at lower plans while retaining highest-tier features, saving the client thousands annually.
language A "Gynormous" 4-Domain Rollout
The project evolved into a 15-month engagement—our longest and most technically demanding. We replicated the core performance engine across four distinct domains, including the specialist alloywheelstore, managing everything from DNS to registry changes and lean marketing setup.
precision_manufacturing Engineering Outcomes
App Consolidation
Replaced high-cost filtering apps with a zero-maintenance native system.
Operational Leaness
Handled product acquisition and catalog updates for a lean founder-led team.
Is your catalog outgrowing your platform?
Don't settle for app limits. Let's build a native engineering solution that scales with your complexity.